We are a nation obsessed with eggs as new research has revealed nearly 600 million were sold in Ireland last year. And figures by Bord Bia show that 83% of us are egg-cellent at gobbling down the high protein food at least every week, an increase of 3% since 2017. Those aged 25-44 with kids are on average, eating eggs 88 times per year.
In a survey which included 1,000 online interviews of grocery shoppers, 60% of adults said they have eggs for breakfast. And others add eggs to their lunch, dinners, desserts while eggs are a popular choice after a work-out.
Dietician Orla Walsh said: “In my line of work, I meet people with varying nutritional needs, but the one common denominator is always time. We are busier than ever, often eat on the go and when we do have some down time, we want to spend it eating foods we love, not spending hours in the kitchen preparing it. That is why I always recommend eggs. They are the perfect natural fuel for a busy lifestyle – full of protein, vitamins and minerals and quick to cook.”
According to the Irish heart foundation, those who don’t suffer from high blood cholesterol levels can eat up to 7 eggs a week. To celebrate World Egg Day this friday, Bord Bia has partnered with Today FM presenter Mairead Ronan and professional rugby player Dave Kearney.
Mairead said: “It can be tough trying to feed a family like mine as we are often on different schedules but there will always be eggs in my house. A quiche is always a winner, really easy to make, super tasty and a great way to get extra veggies and goodness into the kids.”
While Dave said eggs are essential to his training: “With the level of training that I do, nutrition is critical, particularly getting enough natural protein into my diet. Eggs are a staple of my diet, especially because they are so quick to make and a great protein boost after training.”
Teresa Brophy, Brand Marketing Manager at Bord Bia said overall half a dozen is the favourite among consumers. She said: “six packs still hold the largest share of the category (30.6% volume share), followed by dozen packs (10.7% vol share).
“By choosing eggs with the Quality Mark, consumers can trust that they have been produced to the highest Bord Bia standards which are verified at every stage.”